Overview
The power of social media is enormous. It can make or break individuals’ personas, corporate brand-image and businesses. From a corporate perspective, a strong social media presence remains one of the most keenly watched KPIs or business-metrics. From internationalizing a product to creating a strong messaging which resonates among the audience and from toeing a socially responsible stance over any widely-discussed topic to crafting beautiful corporate campaigns – social media messaging has an ability to influence people.
That’s why we see so much effort being put into strategizing social media activities. Equally devastating can be the misuse or mishandling of corporate social media handles though.
There have been a series of incidents where corporate social media posts didn’t go well with the audience. We have seen that it can severely impact the brand-image. But these are one of those mistakes which we make unintentionally. What about those mistakes like compromise of social media login credentials? A mistake here could result in insurmountable losses. All the goodwill created over the years can erode in a flash.
Let’s ask ourselves a simple question. Why do enterprises deploy access control and identity management solutions? Enterprises deploy access control and identity management solutions to overcome the risks stemming from unauthorized access to databases among other vital business information.
So how could corporate social media accounts be any different from a security perspective? Indeed, unauthorized access to social media handles can wreak havoc on organizations. Password Management undeniably is the most important security aspect with social media management. And manually handling this procedure can be dangerous in many ways. Important to note that is more and more organizations outsource social media management to marketing agencies. Undoubtedly, the access control rules that apply to routine IT platforms like databases, servers and OSes must also be implemented on social media applications.
